Alison Burton is one of Melbourne’s leading Hypnotherapists and owner of Simply Natural Therapies, the clinic from where Simply Natural Childbirth operates. Alison is a sought after public speaker and has appeared on ABC National Radio, SBS Radio, Foxtel’s “Living Life Now” and “The Healer’s Way”. She has also featured in The Age, Herald Sun, Insight Magazine and local news media.


  • Diploma of Clinical Hypnotherapy
  • Degree of Applied Science (Occupational Therapy)
  • Kinergetics Level 8
  • Certified HypnoBirthing Educator with HypnoBirthing International


Alison’s interest in hypnosis began in the 70’s while at university. When Alison fell pregnant in 1982 with Michelle, she read a book called ‘Childbirth Without Violence” by Frederick Lobbyer. It inspired her to try to find a hypnotherapist to support her during her labour. Whilst she couldn’t find someone willing to do this, using her own skills, she had a great, 6 hour labour.

In 2002, when the first HypnoBirthing Practitioner training came to Melbourne, she was front and centre and has been teaching ever since.

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